Podcash: Branded vs. Native Ads

Noah Sniderman
RTA 907
Lori Beckstead
October 11th, 2016


In his recent article for Harvard’s Nieman Journalism Lab,  An island no more: Inside the business of the podcasting boom, news industry analyst Ken Doctor declares 2016 as “…the year the podcast business came of age.” However even with the rapid growth of advertising money and venture capitalist investment that he points to in his article, there remains a few important questions the industry must answer as it matures. These decisions will greatly impact not only the podcast producers and advertisers, but the experience of the consumers as well. Among them is the need to create broadcasting regulations internally, the need for platforms that are beneficial for producers and consumers, and the question I will be addressing in this post: branded revenue models vs. native ad revenue models.











The Podcast Consumer 2016







What’s needed:


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